The number of recurrences of the participant's name is searched real-time in Google and the retrieved data is used as parameters for determining the size, shape and content of a tattoo image, such as defining the number of repetition of a certain tile, its relative position to other tiles, and how the text component(i.e. the title of the link, the URL) is combined with the skin disease image.The skin becomes a screen to project inclusion and exclusion dynamics of search engine politics.

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